Branding Feminism: What It Actually Means To Be An “Activist Brand”

While many may be familiar with both for the merchandise they sell, such as Wildfang's Wild Feminist tee and Otherwild's The Future Is Female tee, the ... slogan-bearing merch, but not doing the corresponding work, to attempting to trademark the #MeToo movement in order to push beauty products.
via Google Alert - Women's beauty care http://ift.tt/Umpt7A