Thursday, January 25, 2018

Brands missing the mark with older female consumers

'Elastic Generation: The Female Edit', is based on the results of a survey of 248 women aged between 53 and 72 in the UK. The research found that nine out of 10 women would like advertisers to treat them as people, not stereotypes, and 67% of respondents believe advertisers only care about young ...
via Google Alert - Women's beauty care http://ift.tt/Umpt7A

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